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BEARS : ACTUALITIES
EDUCATION
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Some organizations used bears for commercial purposes.
 


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"Symbol of a far and healthy nature, of an exacting and well-balanced life, the bear appears in a lot of advertising pictures to praise the worth of different products "

You can see the ad here above for a shoe polish brand.

The polar bears are preparing the shoe polish and the brown bear is showing the well polished boot.










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The bear in Coca-Cola ads. Why devoting it these lines ?

Because this brand chose the polar bear for a lot of advertisaing campains, to prove that Coca is a refreshing drink.

The design of the bears is very nice and varies with the topics.

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I take the opportunity to speak about the history of this drink. It's on 8th of May 1886, that Doctor John Pemberton, a chemist in Atlanta invented a fizzy drink.


He perfected a mixture with kola nuts, sugar, coca leaves and vegetal extracts.


Coca-Coal was born. In 1895 three years after the foundation of the Coca-Cola company, an unprecedented advertising campain was beginning?


Asa Candler, one of the shareholders,declared that Coca-Cola would be drunk all over the United States.





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We also see it in hoardings, in the back covers of novels, in magazines.

In 1906, the company spent 500,000 dollars in ads.

New factories are created in a lot of states From the beginning of its history, Coca-Cola placed orders to the biggest illustrators to transmit its drink qualities.

A lot of actors will praise the Coca-Coal values.

After the second world war, Coca-Cola invades Europe.




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Many ads use bears as a "faire-valoir"
.
The ad here above was created in 1893 by a factory from "Ariège" to praise it cheese qualities.



 


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This other as for beer was realized in 1950.

To quote Dominique Pascal : "It was necessary to dare making this ad, that nature itself would not have imagined : one half brown, half white bear.

You would have understood that it's the good effect of the Brüna beer that changes the frosty polar bear into a warm brown bear."


Creation date : 02/11/2007 : 13:00
Last update : 18/07/2011 : 13:23
Category : BEARS IN ART - Ad
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